Airlines Partner With Match.com To Launch ‘Up In The Air’ Online Dating Site

Posted: April 1, 2012 in Airlines, USA
Tags: , , ,

The American Airline Association and Match.com have today announced the official launch of “Up in the Air,” an online dating site for frequent fliers inspired by the famed movie starring George Clooney and Anna Kendrick.

The launch of "Up in the Air," an online dating site for frequent fliers

The launch of "Up in the Air," an online dating site for frequent fliers

Fliers can enter their profiles into a special online system and a proprietary algorithm will “match” them with those who have similar interests — hotel loyalty groups, a love of Las Vegas nightlife, or even the Ashley Madison-like twist of those looking for extramarital affairs.

Matches will be suggested based on those who have the same upcoming flight plans and travelers will be seated next to one another on the new flights.

But what if this new love doesn’t soar at 35,000 feet?

If love doesn’t strike, travelers opting into the program can discreetly press their attendant call buttons and ask to “switch” with other matches for a better outcome.

Brad Johnson, a frequent business traveler who was part of the pilot program for the launch, said he simply “can’t get enough.”

“I travel almost five days a week,” he said. “A plane is the only time I have a chance to sit down and talk with someone. I’m happy to say I found my now girlfriend, a corporate recruiter, on my fifth ‘Up in the Air’ flight experience.”

An Up in the Air spokesperson says that they are looking into adding hotel partnerships so that interested parties can continue the conversation on the ground as well…  

Full story at gadling.com….


by McLean Robbins
Apr 1st 2012 at 1:00PM


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