Virgin won key take-off and landing slots at Heathrow after the struggling carrier Bmi was taken over by British Airways’ parent company IAG.
Virgin founder Sir Richard Branson said Little Red will go head-on with BA.
BA operates around 52 daily flights between Heathrow and Aberdeen, Edinburgh and Glasgow. BA also runs services to Scotland from Gatwick and London City airports.
Virgin Atlantic hopes that Little Red, which will use Heathrow Terminal 1, will help feed traffic onto its international service operating from Terminal 3.
Sir Richard said on Friday that Little Red will “go head-to-head with BA to provide domestic flights that deliver Virgin Atlantic’s rock and roll spirit as well as real value for money.”
1st Mar, 2013
- Virgin Atlantic unveils new boss (bbc.co.uk)